Zagreb plakat d.o.o. started working in 2008 and has been closely specialized in outdoor advertising services on billboards, citylight showcases, bigboards and street poles in public areas and real estates owned by the City of Zagreb.
The company is a member of the Zagreb Holding and is currently the leader in out-of-home advertising in the city of Zagreb with the aim of introducing new forms of outdoor advertising and also standardizing and unifying advertising resources.
The main goal of Zagreb plakat's business is to improve the out-of-home advertising in the city of Zagreb. Several guidelines have been defined that should lead to this goal:
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Defining available media types
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Design and standardization of the urban equipment
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Defining the perfect location
Ultimately, the out-of-home advertising media should also serve both the citizens who will find the information they want quickly, and the advertisers who will be able to deliver information to the target groups more easily. In addition, the City of Zagreb will look more beautiful and will also get new facilities that will help create visual consistency of the city's visual identity.
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