Pole banners have been introduced in many European cities. They are displayed between two poles on a lamp and light posts on main roads, boulevards and avenues in cities and should offer a solution for communicating messages over a longer period of time, but cheaper than the large OOH advertising formats.

In its basic function, it serves as a signpost or for marking shopping centers and various other objects. The best effect is achieved when the message appears in an uninterrupted sequence of 3 or more pole banners in a row. Due to its size and height, it is not recommended for messages that contain multiple words or photos. It is illuminated to allow a 24-hour visibility of the message.

Pole banners are located on the main city roads in the city of Zagreb. They can be leased for a minimum of 3 months in a bundle of at least 3 pole banners in a row.